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I have been to What the Font? and Identifont, but without success.

  • hmm, since the font has been distorted it's going to be tough identifying the right font. Have you tried searching for similar fonts?
    – PieBie
    Jun 16, 2015 at 9:04
  • Yes - I have - but ITC benguiat doesn't really match: myfonts.com/fonts/itc/benguiat
    – iamrobert
    Jun 16, 2015 at 10:29

1 Answer 1


It's a mixture. You have already identified that the A comes from Benguiat. The Z and S are Bookman. The P and T are different again; I recognise the rounded serifs and can't remember the name of the font. It's a bit like Souvenir, so I've included that here too, if only to prove that it's not that.

The tracking and kerning in the example is very tight, and I don't have the tools to replicate that.

ZAS from Bookman and Benguiat

  • OK - thanks - I was beginning to think that as well - but I don't have any source file or info - its been difficult - think Cooper Black - for P T
    – iamrobert
    Jun 16, 2015 at 13:20
  • Definitely not Cooper Black. The serifs on the T aren't right. Jun 16, 2015 at 13:28

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