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Can anyone tell me why my export from illustrator is so low res? It's 490 px wide so I thought it should still be sharp. Any ideas? enter image description here

enter image description here

Below is the export with save for type enabled. See it ruins the type and doesn't improve the rez. enter image description here

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It's a little destructive but you might get some better results if you convert your text to outlines.

I've found in the past it's the easiest way to avoid Helvetica Neue destroying when it exports.

In fairness though, a 200% png is probably the best you'll get, your main problem seems to stem from the size of the elements in the graphic. When Illustrator exports your file It's rasterising all that lovely vector data into pixels - in some places (specifically the strapline under the logo) the text is thinner than a pixel so it compensates by making subpixels, and that's what is making things look blurry.

It's the same issue with the contact details, they either need to be a bigger font size or an extra font weight.

Hope that helps

  • @Will If you put your text to "outline", don't forget to save a copy with the text editable heehee! – go-junta Jun 18 '15 at 7:51
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Helvetica is a horrible font for tiny raster text. This has nothing to do with your resolution, it's simply because the image is small, and the text is too small to look good at that size. Try a different font instead. Segoe UI is one that's better designed for such small sizes.

Here's a comparison:

Your 1st Example, with Helvetica

enter image description here

Your 2nd Example, with Helvetica (Type optimised)

enter image description here

Segoe UI Light, 13px (Type optimised)

enter image description here

As you can see, there are no weird unevenly sized letters, especially noticeable in the word Boundary, or the word lucra in the Helvetica type optimised version.

Another thing you could do is increase the tracking very slightly to help with readability of the text, so that it's less cramped.

enter image description here

  • Did you switch the first two images? The second one (presumably type optimised) looks like the one in the question, and much worse than the first one. – Janus Bahs Jacquet Dec 17 '17 at 0:51
  • No, the second one is what the OP says is type optimised. Yes it looks like crap. – Billy Kerr Dec 17 '17 at 1:45
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Export at 4x size in illustrator then import into photoshop and reduce then save again. Very frustrating I know. Can be done as a batch in

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Export screenshot

Make your image size larger by multiplying by a ratio.

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