I'm new at marketing and design and I could really use some tips. What is the appropriate amount of text in an Ad image? I'm trying to figure out whether less text is better than more text.
Here is an image I've edited and am considering publishing:
And this is the image I am currently running:
I know the image is a bit stretched but please focus on the text, it is very complete, it includes the discounts info, our number and even our Logo.
However a number of text would not be needed. Our phone number for example isn't needed since the image is linked directly to our website with out contact information, our logo also isn't required since I am using facebook as an ad medium and our logo is our profile picture.
Is the first image better than the second because there is less text? or is the more text heavy image better?
This is my base image for ads:
Keep in mind these are for Facebook, and there is a 20% text rule that prohibits me from putting too much text in my images.