I'm starting a business (Chromosphere Labs) and I am dabbling with creating a logo for it.
After reading Paul Rand's Logos, Flags, and Escutcheons, I realized that I don't really need a logo that conveys exactly what the business does, which is currently somewhat undefined. I know that right now I'm interested in creating custom products for customers, but I don't really want to incorporate it into the logo.
What I currently have is this:
I'm very happy with the logo right now- it's simple, recognizable, works on black and white backgrounds, could be monochrome, and scales nicely.
I've had feedback that the globe cutaway does not look "3D" enough. Is that true? (I'm biased.) How can I fix it, while keeping the logo simple? And have I arranged the text aesthetically with the logo in the bottom image?
Thank you for your help- I really appreciate advice from true graphic designers, instead of just me :)
EDIT 7/6/15: Thank you all so much for the advice. I experimented with the logo and came up with some new ideas:
I really like the last image- I changed the lightness of the three bright colors, and the subtle shadows of the sphere don't take away very much from the design.