According to Thinking With Type,

Italic letters, also introduced in fifteenth-century Italy (as their name suggests), were modeled on a more casual style of handwriting. While the upright humanist scripts appeared in prestigious, expensively procured books, the cursive form was used by the cheaper writing shops, where it could be written more rapidly than the carefully formed lettera antica.

But when I see a wedding invitation these days, it's (almost) invariably printed in Italic.

So how did "casual" and "inexpensive" switch to "formal" and "expensive"?

  • 3
    You may be getting script confused with italics. Here is a quick guide on how to use Italics – elCavador Jul 18 '15 at 4:21
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    As elCavador states, wedding invites are often done in a script face. Script faces and Italics both originate from hand writing, with the former being slightly more formal and elaborate, hence 'fancy'. – DA01 Jul 18 '15 at 4:22
  • Well said @DA01 – elCavador Jul 18 '15 at 4:26
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    This is a really good point. I was thinking of script faces, but in my mind they were also Italic. Perhaps the font faces just had an inherent lean that isn't actually Italic. – James A. Rosen Jul 18 '15 at 15:54

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