I have just completed and supplied 3 logos to a client. I quoted $750 for 3 logo designs. This quote was accepted and I was told to proceed. The problem is that my client is not happy with any of the logos and is refusing to pay. In the 10 years I've been running my own graphic design business I've never had this problem before. Normally my clients have trouble choosing between the options supplied.
I don't know what to do. I can't seem to convey to my client that they must pay for my time regardless of whether they like the logos or not. I have even offered to do an additional logo for them, to be included in the initial quote. Only to receive this response: "I don’t understand how legally I can be charged for something that doesn’t suit my needs….it’s like a customer come into my store and I show him 3 products that he doesn’t like, but he must choose one of them! Do not proceed any further with any more logos, in case I will be charge for something I don’t like."
Any advise? Please help.