I would like to know if there is any standard placeholder text for each & every content in a business card? The content may include

  • Name
  • Job/position
  • Email
  • Phone

There's no standard, but the important consideration is to make sure you're not using a value of an entity that actually exists. There's an entire Wikipedia article on placeholder names. It covers all kinds of things, including company/organizations and physical addresses.


"John Smith" or "John Doe" are the first two that come to mind. You could also use a multiple-use name or use this reference to target a specific language.

E-mail / Web Address

You should use one of the reserved example second level domain names as specified by RFC 2606.

  1. Reserved Example Second Level Domain Names

The Internet Assigned Numbers Authority (IANA) also currently has the following second level domain names reserved which can be used as examples.

  • example.com
  • example.net
  • example.org

This will prevent you from using a domain or e-mail address that actually exists. That document also lists TLDs that are reserved if you'd like to use something a little more interesting, such as "johnb@stackexchange.example".

Telephone / Fax

Some countries have fictitious telephone numbers. For the US: not every number prefixed with 555 is safe to use, so be careful there!

Not all numbers that begin with 555 are fictional—for example, 555-1212 is one of the standard numbers for directory assistance throughout the United States and Canada. In fact, only 555-0100 through 555-0199 are now specifically reserved for fictional use; the other numbers have been reserved for actual assignment, with the notable exception of the 800 area code where only 800-555-0199 is reserved.[source]

  • 1
    There's also the Trello login approach, of using entertaining fictional names that are common to the use of your audience. Though you do have to make sure it's done in good taste. – Wayne Werner Aug 11 '15 at 15:58
  • @Wayne hah, I use a password manager so I'd never noticed those placeholders. That's a neat idea – JohnB Aug 11 '15 at 16:00
  • @JohnB my favorite is that they have e.g. ******* in the password block. I looked in the DOM, though (and maybe with JS?), and couldn't see any actual password. I'm not sure if that makes it better or worse :P – Wayne Werner Aug 11 '15 at 16:04
  • I've noticed at least one movie use NXX-1XX-XXX as a fictitious phone number, on the premise that all US phone numbers are required to have the form NXX-NXX-XXXX, where N is 2-9. Since a number of areas no longer allow seven-digit dialing, it would be possible for them to have numbers whose fourth digit is a "1", but I don't know that any do. – supercat Aug 12 '15 at 0:10

I have never heard of any standard placeholder text but you can use something like this

Name: John Smith

Owner (I wouldn't use the words job/position, that is implied)

Email: name@yourcompany.com name@example.com

website: yourcompany.com example.com

It was brought to my attention that yourcompany.com is a registered domain name which should not be used in any example mockup. It is best to use a reserved domain name: example.com, which is mentioned in JohnB's answer.

Phone: 123.456.7891 or I have used 555.555.555 or however you want to format the phone number.

I don't have any sources to back up if this is "standard" placeholder text.

  • This is as close to a "standard" for this as you will probably find, generally with some minor variations. If you were to include a physical address, I commonly see: 123 Anywhere St., Anytown, USA 123456. – wing-it Aug 11 '15 at 14:06
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    I'd recommend editing this answer to replace "yourcompany.com" (which does some nasty redirects) to "example.com". – Ben Hocking Aug 11 '15 at 14:48
  • example.com is the standard example domain, and should be used anywhere you're using example text. For ip addresses there's (TEST-NET-1), (TEST-NET-2), and (TEST-NET-3) – Wayne Werner Aug 11 '15 at 15:54
  • @WayneWerner: Can one legitimately use arbitrary subdomains of example.com for similar purposes? For example, yourcompany.example.com? – supercat Aug 12 '15 at 0:11
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    @supercat You could but why would you unless the project was dealing with subdomains? This will most likely confuse a client. Using any text for the subdomain followed by .example.com will be fine as it will not be associated with any usable domains. – AndrewH Aug 12 '15 at 0:26

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