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So we've created a cinema ad for our energy comparison website which is pretty funny and cute an whatsoever… Now the client asked me to create a "funny and creative cinema-style announcement on our Facebook-page" to tell people there will be a cinema ad in the future.

Are advertisements for upcoming advertisements effective? It's like asking a guy on the street to watch out the next 100 meter because there will be a really nice banking ad. Should I go to her and tell her that we shouldn't do this?

  • And ad for an ad? – DA01 Sep 22 '15 at 17:04
  • Yeah called teaser ad :) – moesphemie Sep 23 '15 at 14:57
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Should I go to her and tell her that we shouldn't do this?

No, absolutely not. She's about to pay you for another advertisement, why would you tell her no? And it sounds like a video so a pretty nice contract if I might add.

Are advertisements for upcoming advertisements effective?

They can be. Some more than others. For example Deadpool released a trailer for the trailer. It was highly anticipated though, went along with the humor of Deadpool, and was being released at a major event.

Yours won't be as effective most likely. However it is still an advertisement. You say your ad is a humorous video. If its really humorous and something people will want to watch then an ad for the ad could be effective. Here's the important thing though - it certainly can't hurt. Unless you do a really bad job on the teaser ad it can only serve to further promote the trailer and subsequently the product. If your client has the marketing budget to allow it then it sounds like a good plan to me. As far as if they have that budget and will see a real ROI, who knows. It sounds like they're hoping it goes viral. If it does then it very well might cover the cost.

It's like asking a guy on the street to watch out the next 100 meter because there will be a really nice banking ad.

No, it's getting someone primed and excited about that ad. Think of it more like an ad on the front of a magazine teasing you with a Special Offer somewhere inside the magazine:

Seventeen Cover with Teaser Ad

Someone sees that there's a Special Offer for something inside and if they're interested will open the magazine to find it. If that wasn't on the cover then the people who were going to read the magazine anyways would still see it. There's no loss.

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    Agreed on all points except the first. Personally I never accept work, even if it pays well, that I don't think will be useful for them unless I discuss with them my concerns for why it won't do well and they want to go through with it anyway – Zach Saucier Sep 22 '15 at 12:31
  • Thank you Ryan for your anwer! I really appreciate it :) Thing is, the "client" are teammates from another department . I need to clear it up: We made a video so people will visit the website and compare energy suppliers. This video will be shown in the cinema before the movie starts. And for this video she asked me to make an image-ad for the facebook-page which isn't doing well… That's why i asked myself it it is neccesary – moesphemie Sep 22 '15 at 13:25

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