I am wondering how are numbers treated within the taxonomy of trademarks by Per Mollerup which is explained in his book Marks of Excellence.
Numbers are not explicitly defined and I believe there should be a distinction between literal numbers (numerical value) and numbers which represent other letters or words.
Example of literal/actual numbers: 100 Kilo, Studio 42
Examples of representative numbers: H3LL0, Gift2Win, 4EVER
The names are made up for the sake of this question.
Consider a trademark which consists of only numbers, or it could have a name but the logo is just numbers, where will it fit in the taxonomy?
Any feedback appreciated.
P.S This is for a research in graphic design studies.
Further reading: http://iconresearch.net/mollerups-taxonomy