I am in a situation where I need to evaluate some people (non-designers) based on how much they value great visual design.
This is in the context of company branding, software product aesthetic & experience.
To be clear, my question is not about assessing someone's taste, or their innate ability to recognize good design, its about assessing whether they agree that its important to have good design.
For example, a CEO candidate might have absolutely no design skills and only layperson design knowledge, but their past actions demonstrate that they recognize the importance of design. Perhaps they have hired a Creative Director and empowered her/his team within the company. Perhaps they have repeatedly engaged with reputable design firms on major initiatives.
What questions can be asked? What observations can be made?