Ok, I'm really interested in hearing the feedback of others on this one. I work in a company with a number of marketing managers (as I've stated in a couple of other posts)... And we have FINALLY hired a new designer for me to work with. Yay, no more 70+ hour weeks.
But to get to the point of my question. Sometimes MMs will design their own ads/flyers, etc. and then come to me (now us) to make it print-ready (yeah I know...lol). Or, they will come to me with a magazine or brochure they like from some random company and ask me to create the exact same thing.
Which brings me to the point. One of the marketing managers asked us to create a brochure that looked identical to a children's foundation brochure. We work in the construction industry and even though the brochure is very well designed, I really don't believe a brochure with giant twinkling stars and cartoon style fonts are best for our company.
Unfortunately I couldn't attend the initial meeting, so I didn't have any input before the other designer started working on it. I came back to my desk and there she is standing over his shoulder telling him how great she thinks it looks, and I'm quietly banging my head on the desk.
It's not that the brochure he is creating now isn't pretty; quite the opposite, it looks great …
It just doesn't match the branding of our company IN ANY WAY! The first thing that goes through my head, when I see the brochure, is: "Where the Wild Things Are" meets McDonald's. (Again, construction industry!)
And to be honest, pretty much all the marketing managers I work with are like this. They see something "pretty" and don't care that it's completely inappropriate for the company. I try to explain my point and still, I always get back the same "what do you mean, it looks so pretty" response.
Is it me? Am I wrong? Is pretty good enough? Am I being too critical? I'm beginning to feel like such a nay sayer because every time someone comes to us with their own idea, I keep shouting back "BUT WHAT DOES THAT HAVE TO DO WITH THE COMPANY'S BRANDING?!?!?"
Anyway, sorry for such a long post and if it sounds too much like one giant rant … I swear, if someone comes to me with a flyer for a club opening and says "Can you make my ad look like this", I am going to walk out the door.