When reviewing logo concepts submitted from designers, I want to ask them to include a single-color gray version, like something that would be stamped in a background. Is there a name for this in the graphic design world?
Ideally you're hiring designers that are skilled at presenting their work to you. A skilled designer will take into consideration the project requirements and present designs that accommodate said requirements. MOST (thought not all) logo designs typically will require the use of one-color versions and, at least at the early stages, most logo designs are presented in one color versions.
As for terminology, it's 'one color' or, perhaps 'black and white'.
Ask the designer to include "a single-colour grey version like something that would be stamped in the background." Then show a sample if you can find one.
As you can see, even if you know the right term (a grey watermark — a "watermark" is barely visible and not very detailed). Many know it by another name and clear communications is what you should strive to attain. Describe what you want in the most clear terms available. It is an asset to be armed with the right terminology; but, that doesn't mean the contractor is aware of it. We are visual. Be redundant.
So, both sides must be precise in their communication. Visual artists can illustrate unambiguously while words can be vague when trying to describe concept.
I think I got this.
a single-color gray version
According to me it would be like using a main color such as
blue and the light shade of the same
blue will be the gray version of the same, we use the same technique in all other color's also.
If you are familiar with tint and shades than you can use this term to make designer understand. such as you can say use the
light shade of red with this
killing(blood) red show me some more tints and shades of the same color which goes well with this.
And that would be more easy for you and for the designer if you show them any example logo which clearly says your word
look how beautifully logo is stamped in this background i need such looks and feels in my logo too.
A good read from my point of view, if you have spare time : Color harmony Logo
Hope this will help a bit..