Seems to be a very modern font. No identifier-service I found delivered a result.


I tried MyFonts WhatTheFont and several other services I found on Google, always without success.

Here are the WhatTheFont results


This font is Genath, designed by François Rappo.

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The book was designed by Gavillet & Rust who co-founded of the font foundry Optimo along with François Rappo. A cruise by Optimo's twitter account turned up this gem of a clue:

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Ding ding ding! We have a winner!

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  • Good find! +1 from me. – Andrew Leach Feb 17 '16 at 14:20

It's a Didone of some sorts (Bodoni being one of the more popular ones).

That doesn't narrow it down much, as there are many, many didones out there. And many of them are used for things like publication mast heads and luxury product branding--both of which are not uncommon to have commissioned custom typefaces. As such, this may very well be a custom typeface just for Art Basel.

That said, it appears the book was designed by Gavillet & Rust. Maybe shoot them an email and ask the source directly!

If you continue hunting, I'd focus on the E and the M as they both stand out to me as rather unique amongst didones (the M with the curved stems and the E with the thing 'T' crossbar and triangular serifs).

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It's rather like EF Walbaum, although it's not identical; the serifs on E N and T differ but C and S are very similar:

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Using the WhatTheFont tool, I got New Caslon SB

New Caslon SB

and Velino Display.

enter image description here

While they're not an exact match, they're pretty close (my heart is with the latter, though).

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  • Yes, I tried MyFonts WhatTheFont and several other services I found on Google, always without success. – Louisa Jan 8 '16 at 9:39
  • Here the WhatTheFont results: myfonts.com/WhatTheFont/… – Louisa Jan 8 '16 at 9:41
  • Did you take a look at the fonts I linked to? – Olivier Malki Jan 8 '16 at 9:50
  • Cool, thank you, yes close matches, but I need the exact one :-( – Louisa Jan 8 '16 at 10:01
  • It might a modified font, so an exact match would be impossible to find. – Olivier Malki Jan 8 '16 at 10:05

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