I am requesting feedback regarding the use of the letter "r" from the logo with other images and text to create and overarching theme/identity for the brand. Which of the following options (A, B or C) is a better approach? Thanks!

enter image description here

Original question: I designed a logotype for a client's business containing a stylized letter "R". Is it a good idea to use just the stylized "R" from the logotype to develop creative theme/concepts for the brand?

  • I do not think so.
    – Rafael
    Commented Jan 11, 2016 at 21:16
  • Please see our criteria for requests similar to this. I think you can have a good question here if you clarify exactly what you mean by this sentence, perhaps with some example Commented Jan 11, 2016 at 21:47
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    While I like the concept, it fails legibility-wise. I'd reconsider.
    – DA01
    Commented Jan 19, 2016 at 18:02
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    So the logo itself as it is in blue is not part of the discussion? You wonder if extracting it and using elsewhere is a good / decent / acceptable / phenomenal idea?
    – benteh
    Commented Jan 19, 2016 at 23:01
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    @Benteh Yes, the second part of your question is the feedback I seek..that is the viability of taking such approach. Logo was not part of discussion. Thanks!
    – Neens
    Commented Jan 20, 2016 at 16:27

2 Answers 2


Assuming the logo itself is not up for discussion, I will say yes, you can use the r on its own.

I think example #3 is the best one.

  • 1 gets a little convoluted.
  • 2 is rather boring and generic.

I would also like to point out that 2 and 3 have "Lift" higher up and that works well. Lift - float - ascend etc., it emphasises the balloons (presumably) upwards motion, the direction you want your spirits to go :)

Yes; I think you can use the r, but do it with care. The reason I do not think it works well in #1 is partly because the context is missing a little... if the logo had been closer to the balloon/text, possibly in white-on-blue it would not look quite so bizarre jammed into the text like that. But to me it is a little "forced", and unnecessarily so.

It is a possibility that people will not instantly "get it", but I for one thinks that is not always a bad thing. A little intrigue, oddity makes for curious onlooker.

3 works best for me as it is a "freestanding" use of the r. It will then, eventually become an element of identity in itself independent of the logo, but that is in fact perfectly fine. I say go for it. Make the world a little more quirky.

  • Thank you! The idea was to take the r further and make it part of the identity. Switching images with it to support copy as and when needed. I see it as having legs. I was just wondering if it is a good approach or a complete "no no" from a branding best practices stand point. Your comments are very helpful.
    – Neens
    Commented Jan 20, 2016 at 16:35

I think there are tasteful ways to do so, especially if the "R" is the first letter of the company name. But even if it's not, I can imagine scenarios where using it as a secondary design element would work. You could even use the outline of the "R" as negative space, something like this:

enter image description here

  • Appreciate your feed back! Please see updated question with supporting image. Thanks!
    – Neens
    Commented Jan 19, 2016 at 16:30

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