Clearly, it's ideal to customize what you're presenting based on what you know about the client, any guidelines they've provided, etc.
But I've just started to study to become a freelance graphic designer and I was just wondering what your default approach would be to you show your logo design work to a client, assuming you lack information about their specific needs or expectations. Essentially:
What's a normal, baseline expectation for what to show for an early-stage logo?
I was thinking a pdf with the logo in 3 ways - white logo, black background / black logo, white background and colour logo, colour background. Does this sound roughly appropriate. Would you also show the color palette as well as any fonts used?