What does "Collateral" means in the printing world and how does that differ from "Stationery"?
People usually use the word collateral when mentioning stationery. I would like to know what is the difference between them and what each word represents.
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StationEry is usually just printed Letterheads, Business cards, Envelopes and such office supplies. Collateral (at least how we use the term) is all secondary material which may be included in a package which you send out. This could be Flyers and Brochures, Datasheets, CDs, (even Giveaways) and things like that.
