5

I've tried to ID this font, using WhatTheFont, but have had no luck. I also did a Google search, trying to find it myself, with the same result.

I know that script fonts can be a little tricky, with that service, so I went in and manually spaced the letters so they could more easily be identified.

My search returned a couple fonts that almost looked like this one, but nothing close enough.

logo

I only want the font used for "Paperless" and not "Post" beneath it.

Thanks!

  • To avoid duplicates and to see what's not good enough: please list some of the alternatives that you rejected. – usr2564301 Feb 25 '16 at 20:31
  • @RadLexus I have no idea what I did differently this time, in separating the letters, but I must have done it slightly different than the first time and now I can't find the same fonts – Manly Feb 26 '16 at 19:22
6

Thanks to Alin's answer, I was able to get in touch with Jessica Karle, the Lead Product Designer at Paperless Post.

Jessica informed me that the font was a custom design by Louise Fili (http://www.louisefili.com/).

5

In an announcement made by Jessica Karle, the Lead Product Designer from Paperless Post when redesigning the online experience she states "We are a group of designers from all disciplines—fine art, graphic design, product design, UX/UI, and branding."

Also, looking at her work she designed some lettering logos. Taking that and adding it to the statement above and the fact that we can't identify the font anywhere I think we can assume that the font was designed especially by/for them.

It's not that common but if you think about the team they have, how long do you think it would take them during a brainstorming for one of them to say "Wouldn't it be great if we took the time and designed our own font?".

Also, searching on Justia Trademarks for Paperless Post registration you will get the PAPERLESS POST - Trademark Details which at the Mark Drawing section has 3000 - Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s) Typeset

  • Good point, but I'd argue that it actually is pretty common. – Cai Feb 26 '16 at 12:07
  • @CAI Well, not where I live so I guess it depends. I know only a handfull of companies that invested in designing their own font. – Alin Feb 26 '16 at 12:09
  • Also there is a difference between designing a logotype from scratch (i.e not based on a font) and designing a whole font. A company designing their own font probably isn't common, but generally speaking, designing a logotype from scratch I'm sure is very common. – Cai Feb 26 '16 at 12:35
  • The thought of it being custom did cross my mind. I found two in WTF that were pretty similar, so maybe they based their own font on one of those. Thanks. – Manly Feb 26 '16 at 19:23
  • @JohnManly You are welcome! Sorry my answer isn't more documented but there isn't more to find about it. Have a great day and good luck. – Alin Feb 26 '16 at 19:25

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