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"We’ve reinvented electricity supply for the digital World making it possible for any generator to sell directly to a consumer".
"By buying electricity directly from generators, you get a better deal by going direct and you know where your electricity comes from."
Create a connection between two simple, similar/different shapes.
I have asked a friend of mine for his opinion about this logotype (actually a complete brand identity). He pointed me to these graphics:
I have not used Gerstner as direct inspiration, but studied Swiss Graphic Design quite intensely at the University. My opinion is that Gerstner's work is deep in my mind / subconscious. I have used an effortless square grid to design it, exactly like Gerstner did - it is the easier and natural way to do it for everyone I suppose.
The client already signed off before I recognised the similarity and he loves it.
Should I honestly tell the client what's happening? Is it plagiarism? Or, is just connecting a square and a circle too general to be copyrighted?
Thanks for considering