Just wondering if it is a standard or common practice to design 2D graphics (e.g. logo) in 3D first and output as a 2D image? I have been working on some design projects where I feel like this is the best way to cater for the different types of permutations that will come out of design changes, and it felt like a sensible way of managing the creative process.
However, this was met with criticism as the people involved in the project thought it would incur too much time and cost penalty and that it is better to work on 2D projects by sticking to 2D conventions only.
Reading through the article about how the Rio 2016 Olympics logo was created, I felt vindicated in some ways because there are many practical applications of designing things in 2D by doing 3D first.
My question is, is this idea of doing a 3D design first becoming a standard or common practice in studios and amongst individual artists? And if not, what is the practical or otherwise business/logical reason for not doing so?