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There is Arc lower warp effect, but I want my text to look like this: Lonsdale logo
(source: lonsdalelondon.com.au)

There is also Squeeze effect, but it is limited to 100% and this is not enought. Is there some simple ways to do this?

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Select Text, open warped text panel.

Change the style to Bulge, set the bend to a negative %. -14% worked pretty well for me.

For a better effect I also shortened the horizontal width of the text by a bit.

Bulge text effect example image

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