I have a client that currently has a logo with a 3D effect behind the words. The 3D effect looks like a steel I Beam. They are changing the name of their company and want the same effect behind the new name. How do I create this? I've attached a file with the original effect next to the new effect that I was able to create. I have researched the internet to no avail. enter image description here

  • 1
    What exactly have you tried? You need to add some perspective, maybe with the extrude tool
    – Luciano
    Commented May 18, 2016 at 15:26
  • Hi GraphicsDeptIsMe, welcome to GD.SE and thanks for your question. Could you please describe the steps you took to get to your result? That way, it's way easier for us to see how we can help you. Thanks! If you have any questions, have a look at the help center or feel free to join us in Graphic Design Chat once your reputation allows you to (20). Keep contributing and enjoy the site!
    – Vincent
    Commented May 18, 2016 at 15:30
  • It's not far off. Perspective and remove the stroke is about the the only difference
    – Cai
    Commented May 18, 2016 at 15:30
  • With all my respect. A "steel beam cartoonish" should be not an intrinsec part of the logo. Just a style, maybe.
    – Rafael
    Commented May 18, 2016 at 17:20
  • Have you tried using a 3d program? Commented May 23, 2016 at 15:26

1 Answer 1


...A steel I-Beam looks like, well an "I". You're using a lowercase "L."

enter image description here

If they don't care that its an I-Beam or just kinda look like steel beams in general than using Capital letters will probably be your best option. Serif fonts could also help:

enter image description here

That was done in about 2 seconds right in Photoshop CC2015 with the New 3D Extrusion from Selected Layer option.

You could do the same in Illustrator. And then fine tune it however you want with gradients and such.

enter image description here

But your first issue is trying to make a flat bar (lowercase L) look like a steel beam.

  • Hi Ryan! Thank you so much for taking the time to look at this. I really appreciate it. The effect that I was able to create (the lower case l) was done in illustrator. I will give Photoshop a shot and see if it looks better. The original was created in Illustrator so I was trying to just recreate it...but having no luck. Again...thanks for you help! I'll let you know what I come up with. Commented May 19, 2016 at 19:56
  • I'm more of a Photoshop guy. Even for a logo I'd probably do it in Photoshop and then trace it in Illustrator. But that's just me. Use whatever tool is going to get the job done correctly and for a logo ultimately it'll need to be in a scalable format. @GraphicsDeptIsMe
    – Ryan
    Commented May 19, 2016 at 20:03

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