I am trying to change color in graphic image to a specific hex color. I found this solution here Changing hex color of a graphic but this changes colors in all of the graphic. I just want to change the color that is inside the text Boaters

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You can apply the same effect that was mentioned in the previous answer

You just have to specifically select the 'Boaters' color

Select > Color Range > choose the Boaters color using eye drop > Set Fuzziness to 200%

If there are areas that will get selected other than the colors within the 'Boaters' then just deselect using your wand tool

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  1. Follow the steps in the previous tutorial

Use a solid color then select the hex you wish to use.

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