There is this new UI design thing going on for a while, where the UI is made with wide variety of strong/retro colour palette, its a vector design ,and the whole design is "digital" and over simplified = no shadows, no details, pretty bold but very intelligent .

You can see it in many places and I am trying to read more about this approach but I don't know its name ?

Examples :

  • google's general design approach,the simplicity and colours
  • or these guys https://ifttt.com

1 Answer 1


Flat Design

for what google recently announced, thats material design & flat ui design

for that quirly line style, look at flat line art


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