I'm working on a colourful publication. Each page has a different coloured design all over it, covering it completely. I want it to be completely matte, but I'm not sure how to achieve that. Here is an example of the look I'm trying to get:
However, in my experience, offset printing always ends up being shiny. Am I right that it is impossible to achieve this through offset printing? How can I achieve the look I'm going for?