I'm currently designing a logo for one of my projects (web application). It mainly deals with navigation and is named "navio".
I now have several options to choose from and realized that some that I like do not work when they should be used on a smaller scale (e.g. business card, website favicon, ...)
Should I use similar, but different logos for different types of media. Or should I stick with a very simple solution that works across the board?
Here are some of my options:
This was my initial idea. Is it confusing? Can you immediately differentiate the letters and understand that it spells the word "nav"?
I like this a lot since it allows me to combine the main logo, complete name and web address... However I am not sure how well this will work for anything other than large poster prints.
In general I like the idea that the logo includes the complete name, since it won't become a major brand which is commonly recognized and I am not sure if the puristic N will do... Any thoughts on that?