I am working on refining our brand guide and color builds. Another graphic designer in our department thinks we should set up all files with PMS spot colors, rather than CMYK, so that we get more accurate colors—even when printing in-house.
But, I don't think this is the best idea. I am trying to make an informed decision with evidence before I go back to her and tell her why we should not do this.
Our large format Canon printer can print accurate PMS color. And our Epson printer can print PMS color when we send through our rip server. But, we do not use the rip for everything because it is more difficult to get the exact positioning we need in the final print out. In addition, we also print some items to a Toshiba copier, which is not set up to print PMS colors.
I am also concerned that using PMS colors is going to be confusing and difficult to keep up with when some items we design will need to be produced at print shops using digital printers, which will need CMYK. We would have to be very diligent about making sure we are using the correct type of color for each situation. Sometimes we switch back and forth between printing a file in-house and then also sending it out to a print company at other times.
I, of course, use PMS colors when sending out art where spot inks will be used for the final output. But, I don't think they should be used as our primary color set up. I think CMYK should be used.
Does anybody have any insight into what might be best?