(I am aware of the simplified dichotomy, a better term would be gender character but it's a bit too vague/specific for the title of this question.)
When creating a web project, are there differences between a mostly feminine or masculine audience that a designer should consider?
For example, women are more active social users and online buyers. This might somehow be reflected in the design, if you can target these two groups and show the same page in different shapes according to their gender (female = more or bigger images of people, just to name something).
For the sake of this question, I'm imagining a web platform that is available to provide these different experiences based on gender. Also, the variables the designer can play with are design elements: images, text, color, component shapes. UX is a possible approach, but I'm thinking in termns of visual variability. What would those different themes be like?