I am very new at graphic design, and although I did search for this question already, I don't understand all of the terminology yet to know if it has already been answered... if this is a duplicate question, please direct me to where it has already been addressed :) and thanks!
I have created a graphic in Illustrator in CMYK (at least that's what the "color" tab and "edit color" is using) using the color 12-100-91-3. I plan to use this graphic in an InDesign document that will be exported as a PDF to be printed. I've tried two methods:
- Export the .ai to a .png, and then "place" that .png into InDesign
- Import the .ai file directly into InDesign using "place"
When I export the InDesign file to PDF, the colors looks like this on the screen (they match each other visually):
When I print that PDF, the colors come out like this (the .ai color is super dark compared to the .png color):
I don't really understand what is happening. The exported .png color looks like the right color both on the screen and when printed, but the imported .ai color is all wrong when printed.
So this brings up two questions that I desperately need answered:
1) Is there something I can do so that the directly placed .ai file comes out as the "right color" (the brighter red)? The .ai file results in a much cleaner image with the graphic, but the dark burgundy red is all wrong.
2) Is the "right color" even a concept I can grasp in the world of graphic design? I know that .png must have some color limitations, so is the "true color" for 12-100-91-3 the dark red or the bright red? I usually use .pngs for most of my materials, so the bright red is what I expected and associate with the color, but I do sometimes get materials from 3rd party printers that result in the dark red. So which of us is correct?
Colors are confusing... but I'm willing and wanting to learn.