I would like to ask you about a problem I’m facing very often at the end of a corporate-design process.
After all corporate-design elements are approved, I usually go on with proposing some interesting branding-applications (folders, pen, office stuff) which suit well to the branding-concept.
For this purpose I could google for branding mockups, but the weird thing about mockups is, that these products do not exist. Mockups are detached from the real product. I could pick a nice pen mockup I found online, that looks quite convincing with the logo on it, but if the client says “Yeah! This is a nice pen, I want that” I’m screwed. This pen doesn’t exist. It’s just a mockup.
And it’s not just pens, its actually every branding mockup product without unified proportions.
Isn’t this weird? How do you handle this?
How do you solve this problem that mockups are detached from real products?