I once heard that in web pages with long text blocks, one needs to break those blocks with illustrations, so that the potential reader isn't intimidated by the large amount of text. The rule, so I heard, is that even if you don't have any related illustrations, you should find something, as long as it breaks the text.

Is this really a rule? Is there a technical term for such a behavior and where can I read more about it?

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    With a typographically attractive design it's not necessary, but for design by non-designers, I'd agree that it's a good rule of thumb.
    – Dom
    Commented Sep 28, 2016 at 5:57
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    I'd also say that it depends on the kind of text. A scientific paper, where the audience expects a long text to immerse themselves into vs a magazine article, for example
    – spiral
    Commented Sep 28, 2016 at 9:33
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    @Morgan that could easily be the answer (you allready deleted), if you link and summarize some key points in addition.
    – joojaa
    Commented Sep 28, 2016 at 11:27
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    The 'rule' is "avoid long blocks of text on web sites" as studies show that people fatigue a lot quicker reading websites than say, a novel. By breaking up long blocks of text, you create more short blocks of text.
    – DA01
    Commented Sep 28, 2016 at 14:00
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    You can go overboard like many websites and put about 5 lines of text and an image on a page, then force the user to hit a "continue" or "next" button to get the next paragraph and another bunch of ads. Commented Sep 28, 2016 at 17:52

2 Answers 2


Its not a rule. Nor is it a myth. What you are looking to read up on is the reading habits of people in general, typography, and usability.

For a starting point I suggest reading the "Most Popular" section in "Articles" of Nielsen Norman Group (nng.com/articles). They have completed numerous studies on the subject and could explain it far better than I ever could.

To help with the answer I will give my two-cents , but really you are going to learn quite a lot from that page alone.

Who is going to read this?

What you are essentially having to think about is "Who is my target audience?"

The reason you ask this is because we all have varying levels of reading ability and interest in a subject. You're right, walls of text are extremely off-putting, unless they are in a novel which is where you would expect them. Thats why there is no such "rule" to it, only situations you need to adapt to.

What product are you selling?

If you're selling a car, or a product of some sort you need to understand that people are generally just looking for they key points (tech specs etc...). They don't want to know about the ins and outs of the build process. Thats why a brochure is generally very short on content but includes lots of full colour images. The text won't sell the product on it's own.

You also need to ask where your information is going to be displayed. Is is a web page, because web users scan a page.

How many times have you read through an entire website? Not many, if ever I assume.

So yes, using images is key to breaking up information into readable chunks for the user. However, an image must be relevant for it to be effective so I am not keen on the idea of using anything to break it up.

Understand your content

Another point to think about is having a good understanding of the copy you have written/are using. Identifying key issues and using these as "breakout" sections. Think how a magazine is laid out. They're full of content with a structure to help the reader but they also use breakouts to entice the reader onto the next part. Be that a quote of some sort or a really powerful message within that next section.

As I mentioned, I am very new to the subject myself and cannot explain it as well as the group in the link. In short you should focus on:

  • Usability
  • Typography
  • Grids and Layouts

Once you have a basic understanding of these you can then begin to experiment more.

Google also has a useful section on some basic "rules" of typography in Material Design too.


In short, if you think the reader will get bored with a huge amount of text, break it up with something interesting, but relevant. :)

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