I am a graphic designer and illustrator from the Czech Republic and time to time I struggle with the very essentials of the licensing of my art.
It is because my country is still pretty young democracy and people here are not used to fight for their own rights. Just like freelancers who sell their art. It is not much common yet to let the customer pay not for the work and hours spent only, but also for the type of license they want to apply for the art. At least when you are a freelancer.
But I like to stand for my rights, so I have to search what is the custom elsewhere. The law in our country may differ a bit, but the principles are similar. I got a GAG Handbook, it is very useful, but sometimes the numbers and the prices are not transportable to my own conditions of smaller middle European country.
That much for introduction, for I consider it important due to my origin. Anyway, here is my question.
I have learned a lot about pricing for the design that sells as the main feature of article. Such as mug, card or t-shirt design. For here the art sells. And found some examples of % royalties for such art licensing.
But how about common package design? When it is also about the quality of goods itself?
To be specific, I have a design of a package for cat goods. You can find it on my Instagram
Now lets say:
- the work itself takes $ 1.000 (to count easily)
- that means $ 1.000 = hours spent * hourly rate
- It is original design ordered by this client for the purpose of package
Now. I got feeling that there is a slight difference, whether the client uses the design once for Facebook or prints it uncounted times and sell it on the surface of his goods.
I am not able to find whether should I add / charge something extra, flat fee or % royalties to the price when it is used on the package.
For example the Handbook uses price examples for different types of packaging and the regional size of retailer, but does not offer any key to read what is the work part and what is the licence part of the price - if there is any.
And I would like to find the key to understand how can I transfer it to our local prices.
Thanks to everyone who would add a piece of advice.