It's been awhile since I have designed an animated web banner ad - I used to design them in flash, but that is not really used anymore. What programs do you recommend to design animated banners now and what's the best format to deliver them in?
Right now I have Adobe Edge Animate and I was planning on delivering it in HTML 5. I suppose I could also use Google web designer. Any pros and cons to these? Other preferences? Is HTML 5 the best format?