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Our old logo:

old logo

and its meta version:

old meta logo

need to be updated with our new name. We were offered:

proposed new logo

which has a great mug icon, monitor art, and font.

Just not sure about the composition. The text seems unbalanced and is starting to crowd the eye pleasing whitespace. Especially when you still need to add meta. They offered no example of a meta logo.

I proposed:

own logo version

As well as a meta variant:

enter image description here

Are there any objective concerns I'm ignoring here?

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11
  • The first image offered is better IMHO. The double line version makes things cramped i like the empty space of the first. Not so sure how well a hand written drafting font relates to software engineering but seems to work visually fine. Not thematically necceserily.
    – joojaa
    Oct 15, 2016 at 19:53
  • 2
    It would be interesting if some of the designers here send you some proposals. Probably in a meta thread. I'll try to submit some variations.
    – Rafael
    Oct 15, 2016 at 20:43
  • @Rafael Sounds good. They indicated they want to finalize the change soon so we don't have much time.
    – candied_orange
    Oct 15, 2016 at 20:59
  • @Rafael haven't heard from you. If you've started another thread please point me to it.
    – candied_orange
    Oct 16, 2016 at 14:43
  • Sorry CandidedOrange. It was a complicated weekend. Let us continue on this thread.
    – Rafael
    Oct 17, 2016 at 21:03

1 Answer 1

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3

Your proposal is an improovement.

Probably the image needs fo be more modern and fresher. The flat design it is staying for a bit so how about using that, and let me use a robust font.

The 3 lines of vapor are cool and could indicate lines of code. Let us forget for a moment a normal monitor, and let us simplify that with just a screen. The smaller rectangle could be the base of a screen or could be a mobile device.

And now the text is integrated with the image.

enter image description here

Updated

Here are the adapted recomendations. A less rounded mug, a Meta version, and a thin line of the monitor :o)

enter image description here

enter image description here

enter image description here

enter image description here

(I need to repair the far border of the G)

Update 2

A bit rounded mug

enter image description here enter image description here

Update 3

Less bright red and the Meta highlighted.

enter image description here

enter image description here

A test:

enter image description here

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  • 1
    Seeing this, I realize the "hand drawn doodle style" is actually totally inappropriate :) The monitor could use a bit more body, though. Perhaps add an outline around? And not such a round bottom on that cup, while you're there.
    – Jongware
    Oct 17, 2016 at 21:41
  • What does the meta version of this look like?
    – candied_orange
    Oct 18, 2016 at 0:27
  • I agree that the hand drawn font is bad but i like the layered look that tge outlined monitor makes on the original.
    – joojaa
    Oct 18, 2016 at 3:54
  • 1
    Oh. I will go and shop another mug later :o)
    – Rafael
    Oct 18, 2016 at 10:48
  • 2
    The meta highlighted. Check.
    – Rafael
    Oct 19, 2016 at 13:17

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