I work mainly in branding and web so I have little knowledge on illustration prices/rights.

I created an illustration years ago that I posted online. I have been asked if I will sell it to someone as they want to print it on a T-shirt and sell them.

  • How do I go about this?
  • Do I simply sell them the artwork for a set price?
  • Do I receive any royalties?
  • Should there be any copyright/contracts involved?
  • What (very roughly, I know) is an acceptable price to sell for?

(It is quite a simple, character illustration.)

Thanks in advance for any help.

1 Answer 1


The ideal approach from your point of view would be to get a royalty per T-Shirt, with a set minimum fee. This is a very common approach for licensed properties. So for instance, you might say you want £2 per shirt sold, with a minimum commitment from them of £200. This way, if they never sell more than 100 shirts, you've still been payed a reasonable amount, but if they sell a million of them, you get rich too. This would require contracts and some way of verifying their sales figures so you might decide that it's not worth the trouble.

A more basic deal would be to set a fixed price, but get them to sign something saying that they are only buying the rights to put it on T-Shirts for a fixed amount of time or a maximum number of units, but they can't use it for anything else or sell the image on to anyone. This kind of caveat would probably apply in either case.

Which way you go probably depends on who is wanting to use your work. If it's a friend of a friend running a stall at the local market then keep it simple and get the biggest reasonable lump sum that you can, if it's Nike or Adidas or French Connection that are interested, get a decent fee per sale and a large minimum (and a lawyer).

  • I can't reply to your post as this is my first. Thank you, Chris! This is exactly what I needed to know. Appreciate the help. Dec 21, 2016 at 12:52
  • 1
    Hi Colin, welcome to GDSE. It would appear you have accidentally created multiple accounts. Have a look at our help section to have the issue fixed, you can then vote on and accept Chris' answer if it helped you. Thanks!
    – Cai
    Dec 21, 2016 at 13:02

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