When registering a logo as a trademark, how does one register the gradient colors? Is it just the start and the finish of the gradient colors? Or is it best to turn the logo into a solid color logo and give the minimal sections of colors?

  • 2
    This si a legal question and depends on country/region you are in.
    – joojaa
    Commented Jan 12, 2017 at 8:10

1 Answer 1


What is registred as a trademark is the logo, no its "accidents".

The proper way to make a logo is to design a distinctive shape with meaning (or not), not necessary its colors; far less a gradient.

A logo can be in white, on one ink, or full color depending on the situation, but that does not imply it is a diferent logo or trademark.

If the documentatnion requires it probably you need to document colors as part of the description, but a color is not part of a trademark.

Sometimes (depending on the country or type of registration) a full sticker or label can be documented, so you simply provide a phisical sample.

P.S. A gradient as an intrinsec part of a logo, in my opinion is a mistake. If someone as an ilustrator starts putting effects, explosions, gradients, shadows, and after that, you need to strip the image to find the base logo below... the process is backwards.

  • I think rickjames had in mind something like with Mercedes-Benz. Their gradient is registered as a part of their brand identity. But what is trademarked is two specific colors that go from one specific point on the page under specific angle to another color. Commented Jan 12, 2017 at 16:31

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