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I watched this video from Lego's facebook page advertising LEGO BOOST, I was curious about the font they used in the subtitle. I did a search as well as use a couple of reverse font searches, but to no avail. (what the font and identifont)

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It looks like a mashup of Helvetica and adineue.

Can any one identify it or is it one of those made specifically for the ad campaign fonts?

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  • The link to the image you added is broken, can you fix it? Also have you used any of the identification websites? We have some requirements for font identification questions, please take a look and edit your question to include that information.
    – Luciano
    Jan 16, 2017 at 9:41
  • By reverse font search I meant font identification.
    – Aasim Azam
    Jan 16, 2017 at 10:08

1 Answer 1

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Chalet is a font family produced by House Industries. The typeface in question is most likely Chalet New York 1960:

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That being said, after tracking down a LEGO® Brand Identity & Experience PDF, I was able figure out that this font may have been renamed for internal purposes or modified to be a proprietary LEGO® typeface called LEGO Chalet 60:

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This font is most likely protected by LEGO® for their exclusive use so if Chalet New York 1960 isn't an option, you might want to look into using a similar neo-grotesque style typeface. Here's a few alternatives that could work:

Neue Haas Unica Pro Bold:

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Rational Semibold:

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Acronym Bold:

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  • above and beyond the call of duty!
    – Aasim Azam
    Jan 20, 2017 at 19:50

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