A more professional based question, but I think it's a good one.
I left my old agency to start pursuing freelance design and development very recently. I recalled a client from 6 months ago that I really enjoyed doing work with, but they completely stopped working with the agency. More specifically, I put together the plans for getting their product on Amazon, building the web store, and designing/developing a brand website–strictly research, which the agency was paid for. I would be executing the plans if they were green-lit.
I'm assuming their hesitation was rooted in costs (paying an agency to set up an untested market would dig deep into any revenue it generated) and, acting alone, I would be able to cut those costs pretty drastically (freelance rate, no managers/directors involvement). It doesn't look like they've executed any of the plans I laid out. I have no issues in contacting them (NDA, agreements, etc) and have their contact info.
My questions are these:
- Professionally, how do I approach a client that only knows me from a previous agency, but may not have known I wrote the entire research doc and would have been responsible for the entire design and development?
- What repercussions should I be aware of from the agency? (IE, is this a unprofessional move? This is technically stealing a client.) I'd still like to use them as a reference in the future.
- Because the research was done at the agency, I no longer have the document and would have to be working from memory, am I open for any liabilities? What if the company provides the document to me?
One part of me exclaims "FAIR GAME" but another asks "how professionally gauche is this?" Just looking for some opinions.