I have created an ad campaign for Google Adwords in Photoshop and am now saving the files as .gif but I cant get my file sizes to under 150kb while keeping the image quality.

What are my options here?

I have looked into other ways to shrink .gif file size while keeping the quality, saving my photoshop files to .html, or recreating the ads in Google Web Designer.

  • 2
    Can you edit to include the .gif ? Would help to know the length, the amount of colors, etc to give any sort of suggestions.
    – Ryan
    Commented Feb 21, 2017 at 23:06

2 Answers 2


Use EZGIF to compress your GIF files without loosing much of it's quality.

It has various methods of compressing GIF's like Color Reduction, Drop Frames, Lossy Compression, etc. You can also select the compression level if you are getting a really bad result.

I would recommend you to select Lossy compression with 35% compression level as it worked best most of the time for me.


150kb gives you a fair bit of scope for animated gifs.

If you have a lot of animation in a timeline and frame tweening it will bloat file size.

Heaps on google: https://www.google.com.au/search?q=reduce+filesize+of+gif+photoshop&oq=reduce+filesize+of+gif+photoshop&aqs=chrome..69i57.8215j0j7&sourceid=chrome&ie=UTF-8

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