I wonder if there exist some rules of thumb to suggest good looking layout for albums. As some generally-accepted rules exist for photography (e.g. rule of thirds, etc.) to give a hint for a better result, maybe some good practices also exist to choose pictures' layout, background, overall color and composition, etc.
A "no general rule exists" may be a valid answer, but in case any rule exist, please report them, possibly with examples.
Note that, in my case, I'm focusing on the creation of a printed photo album, in which the page's main target must be the photo (I'm trying to avoid clip-arts, texts, etc).