I'll use a concrete example. The arrangement of these items look perfect to me:

enter image description here


I think they look good to me because they are almost perfectly aligned and the distance between each item is similar.

This is a modified version of the same items:

enter image description here

They are shaped as a heart.

For a design point of view, are both versions equally well-arranged? If not, what are the factors that are making the second one look less well-designed? (e.g. symmetry, distance, size.)

  • 2
    Check out the term "Gestalt Psychology". en.wikipedia.org/wiki/Gestalt_psychology
    – Wolff
    Commented Mar 11, 2017 at 10:52
  • and look at Jan Tschichold and Neville Brody. The first design is poor as its too regular and there is no tension. Yes its easy on the eye but surely what you want is to draw attention to the subject? If the text in the middle is supposed to represent the event, venue, client then its too small and buried. The heart isn't working because the elements are too big and not forming enough of the required shape. A frame helps but is clumsy. I would look at scaling the items more to leave less gaps. I think you need to invest time in research on composition and then practice. It will come. Commented Mar 20, 2017 at 9:21

1 Answer 1


The humans unintentionally all the time try to find patterns that give to the objects some relation with the already noticed. In your first image it's easy. Paper is rectangular, the arrangement have lines that are parallel with each other and the paper edges. Rectangularity also is a familiar relation. The subgroups all have an easy to see internal reason to exist. The space is evenly filled. => It's easy to see some order existing.

The second example has not any reason, why the shape of a heart is formed and everybody surely do not even recognize the heart. This changes to be ok if the reason (=easy reference) would be obvious - other, more clear heart or textual content or more likely, the both.

Here's an easy to see reference that gives the reason - a servicing plate.

enter image description here

  • That heart will be placed right below a title that says, "Season to Love."
    – alex
    Commented Mar 11, 2017 at 13:46

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