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I'm using the guidelines for social media images, but I notice that I have to take into account some borders and so on. What is standard bleed for online images? 5px, 10px?
Guide is here:
http://sproutsocial.com/insights/social-media-image-sizes-guide/#facebook
None. Bleed is exclusively needed for print work. It is needed for inconsistencies in trimming so that you don't see paper edges when the artwork is trimmed.
See How can I determine how much bleed to use?
The Facebook image size guides you're reading have a range of sizes with different base sizes to the sizes they're shown at because the same image is used in a number of places at different sizes (those sizes change on a regular basis too) and are cropped in various ways; but that has nothing to do with "bleed".
