Hi can anyone help my confusion?
I'm preparing artwork for some billboards - 96 sheets (overall size 12192mm x 3048mm). The specs say to produce artwork at a 10th of the size = 1219.2mm x 304.8mm.
HOWEVER the only DPI mentioned on the specs is 400 DPI which to me seems rather large for billboards - http://www.hi-rezz.co.uk/resources/UK/roadside%2096sheet.pdf
I'm trying to source some imagery for use (RF) and the maximum pixel size of these are around 5000px - whereas the pixel space I'm working with is 19,200 x 4,800px.
I've emailed the production company for confirmation but they've yet to get back to me.
In the meantime I'm wondering whether I'm being really silly?
I've never produced artwork as this scale before so it's possible I'm creating a muddle out of nothing.