This logo was created for a school project, with a briefing of creating a logo for a coffee shop in Australia (Perth), that would be innovative and new, friendly and attractive for a new generation. We had a flexible brief, so I chose to do a "Neko Cafe", to appeal to modern trends and younger audience.
I chose a cat mascot as it stands for: independence, unpredictability, curiosity, magic, mystery, cleverness, seeing the unseen. In some cultures the cat is also representing of love, lasting happiness and youthful joy, and getting your wish fulfilled.
I have chosen pastel colours to make the logo more family-friendly and inviting.
This is my first project on creating a logo and I'm interested in hearing a feedback. More specifically on following points:
- Are there mistakes in terms of elements and composition?
- Does this resonate with the target audience?
- What I could have done better?