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I have a question on Branding. My company has different communication platforms from e-newsletters to magazines. We have various names like Talent Times magazine, Innovate e-newsletter, Digest e-newsletter, Impact brochure. Each name has an identity because it caters to different target audiences.

How do I make sure there is a consistent branding throughout? Must I use the same font for every one of them or use the same primary colors?

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There can be no definitive answer for this. But looking at those highly varied company names I would say that the branding very well might be totally different for each (as it is for say Unilever companies).

Like Unilever, you might choose to add an additional logo to the various pieces saying "An ABC Company" or such.

If however you think that all the brands at least fall under the same "communications" company remit, you might consider Envato's approach where they only subtly restyle each site, to keep each site visually similar, and visually recognisable as an Envato site.

  • Thanks. However, I do need a tip on how I can somehow bring them all together and knowing that they belong to the parent brand in our communications mainly via eDMs. – Lili Ang May 3 '17 at 9:48
  • I understand. Reference my point on using a logo for the particular company, and another logo for the "umbrella company" - Or using Envato's approach of styling the different companies with visual similarity. – mayersdesign May 3 '17 at 10:07
  • Thanks for the tips. Will try to see how we can do this without the need to change all the sub-logos. – Lili Ang May 3 '17 at 10:26
  • No problem, good luck. Please remember to mark my answer correct if it helped :) – mayersdesign May 3 '17 at 10:33

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