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I have a question on Branding. My company has different communication platforms from e-newsletters to magazines. We have various names like Talent Times magazine, Innovate e-newsletter, Digest e-newsletter, Impact brochure. Each name has an identity because it caters to different target audiences.
How do I make sure there is a consistent branding throughout? Must I use the same font for every one of them or use the same primary colors?
There can be no definitive answer for this. But looking at those highly varied company names I would say that the branding very well might be totally different for each (as it is for say Unilever companies).
Like Unilever, you might choose to add an additional logo to the various pieces saying "An ABC Company" or such.
If however you think that all the brands at least fall under the same "communications" company remit, you might consider Envato's approach where they only subtly restyle each site, to keep each site visually similar, and visually recognisable as an Envato site.
