Someone know where we can find or style name of this typefaces with slanted e?

enter image description here

  • 4
    Since that is a logo, I would very much assume that "e" was slanted manually
    – Cai
    May 4, 2017 at 8:46
  • yes, but some typefaces come with letters already slanted
    – bookaka
    May 4, 2017 at 8:53
  • there are some, but there's no specific category name if that's what you're asking
    – Lucian
    May 4, 2017 at 10:15
  • 1
    Walter Tracy's famous book on fonts Letters of Credit calls it a lazy way to make a font distinctive, incidentally. I certainly don't think it looks good in extended text.
    – Copilot
    Oct 1, 2017 at 22:38

4 Answers 4


I agree with @Cai that this is VERY likely a completely custom logo-type.

However ITC Kabel has a tilted e:

enter image description here

As does the free New Republic:

enter image description here

It's worth mentioning I think that the one-stop shop to duplicating that logo looks to be some kind of Helvetica bold, and a rotated e! In fact I just searched and this turned up Lenovo Font - Might be worth a try?

You cannot fault Saatchi and Saatchi for the work they put in rotating that e ;)

  • Thanks for the edit @Cai I'll include screen-grabs in future, very useful :) May 4, 2017 at 10:20
  • 1
    No problem, yeh it's best to include some screenshots with font recommendations if you can
    – Cai
    May 4, 2017 at 10:24
  • thank you @mayersdesign. that's right. well, i any case seems very interesting if the Foundries categorize this kind of style on typeface
    – bookaka
    May 4, 2017 at 21:47

Poiret One has a beautiful slanted "e". I found it in Google Fonts.

  • I love Poiret One, especially that tilted lowercase 'e'! I only wish it came in various stroke thicknesses. If it came in regular and medium-bold, in addition to 'light', I'd use it for everything.
    – joe
    Apr 10, 2022 at 17:11

Kessel 205 is similar to Poiret One. The zero is less confusing. Beyond that, each has it's own charm. I still wish both came in heavier variants.

sample fonts


Product Sans is the answer....

  • 2
    Hello user174533, welcome to GDSE and thanks for your answer. While you might be correct, it's not very useful as it stands. For font identification questions, we usually expect the answer to include some visual evidence, like a screenshot of the font. In this case, of the slanted e especially.
    – PieBie
    Jun 15, 2022 at 10:17

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