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While using InDesign's Data Merge feature, I've noticed that all my single-quotes are getting turned into other non-English characters.

For example, here's a snippet of the source .csv file:

enter image description here

And here it is merged into a document: enter image description here

Know what's going on here, or a workaround?

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Your text file is probably non UTF-8 encoded. Re-save your source file in UTF-8 and it should be fine.

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    This is not quite correct. InDesign does not handle UTF-8–encoded data sources (at least not CSV sources). What InDesign calls “Unicode” must be UTF-16.
    – Janus Bahs Jacquet
    Commented May 8, 2017 at 1:02

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