We're debating an issue which I'm not entirely sure should be up for discussion.
We have a dozen or so partners who's logos we're displaying on our website. Both our web/marketing designer and I strongly believe these logos should be greyscale. Our two strongest arguments are…
- Those brands use colors which conflict with our brand, causing brand confusion and/or brand inconsistency.
- Displaying multiple full color logos, all with different brand colors, adds visual complexity, noise, and clutter to .com
Does anyone have any suggestions, references, opinions on "Best practice" when displaying this kind of content?
If so, would you please explain?