More often than not, my clients won't have the budget for an in-depth set of brand guidelines, so as a more affordable alternative I'll put together one or two sides of A4 to dictate the following aspects of the brand identity:
- Colour palette
- Example of image treatment
- Graphic device(s)
...rather than going really into detail such as the company's ethos, how the identity shouldn't be used, etc...
I normally refer to my more affordable method as a style guide... does that sound about right?
Or is there really no difference?