How do you manage a specific color, to print consistently across different printers / ICC profiles?
I have a long time client and their brand color is a specific shade of coral rgb(250, 128, 112). I have a high end Epson inkjet printer in my studio, and it comes with a handful of ICC profiles for Epson's photo papers. I print short run and one-off marketing collateral for this client on my Epson printer. I would send larger volume needs to external printers, like moo.com or small local shops. Moo.com prints in GRACoL 2006 for most of their stuff.
My process usually looks like this:
- Determine the intended printer, determine the intended color profile.
- Set the document color profile in my Adobe application accordingly. (e.g. Adobe RGB, GRACoL 2006, SWOP, etc.)
- Turn on Proof Colors and find the proof setting that matches the intended paper, or at least a close match.
- Tweek the color values based on what I see in my digital proof setup
My dilemma is this: In order to achieve "optically" consistent across different printers, I'm recalibrating the colors a little bit every time based on how the colors show up in the on-screen proof. But I thought this was what proper color management is supposed to take care of automatically? Is there a better process for managing this? How do big international brands do it? Are they always using pre-mixed spot colors?
Thank you in advance!