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I am looking to learn how to create my own text logos, without using any typefaces. This particular design is to feature the word 'swerve', but I'm having a difficult time with the letter 's'. All the other letters have been built by adding and subtracting shapes, but I find it extremely difficult to construct an 's' shape that does not look out of place. Is it possible to build an 's' shape out of flat shapes, by for example adding and subtracting layers of circles, or do I have to play with the pen tool until I get it right?

Note: I'm using Photoshop CS6.

This is the design that I'm going for:

enter image description here

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    As the responses show, this is an interesting exercise! But please, do not construct your logo on Photoshop. Try using Illustrator or Inkscape if you want a free program. – Rafael Sep 1 '17 at 20:25
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Based on the look of what you supplied, here is what I would recommend:

enter image description here



For further clarity:

enter image description here

  • Can you elaborate why the circles are not on the same height? What "rule" or idea made you place the circles in that way? How did you choose that distance? – Thomas Weller Sep 2 '17 at 10:30
  • I've updated the graphic. The arcs are each 1 quarter of a complete circle. They are centered to each other. The vertical offset is somewhat arbitrary, but is based on the height of the horizontal connector. That measurement is flexible, should probably be adjusted to best suit the height of your other letters. – 13ruce Sep 5 '17 at 12:20
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well, you could do something like this:

enter image description here

which is based on your current e character

enter image description here

and if you want, instead of using triangles you can use rectangles for a straight horizontal line on the terminals, as follows:

enter image description here

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    Beat me to it. :) These look most in keeping with the rest of the letters IMO. – Luke Sep 1 '17 at 23:18
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    The only suggestion that doesn't feel very awkward to me. – Summer Sep 5 '17 at 14:02
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Here's one.

Small E is flipped, rotated and clipped to get the s. The blue text is a readability test. Maybe you need a little thicker v and r or thinned e and s.

enter image description here

Not asked, but maybe useful:

Thin v is tried to be fixed by pasting a little horizontally shifted copy onto it. The r had got a full height stake. The new s is stretched a little higher than e.

enter image description here

  • It looks a bit like the S would fall to the right side. – Thomas Weller Sep 2 '17 at 10:28
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Here's one example - this was done in Illustrator CC 2017 with the Shaper Tool, but I suppose you could something similar in PS, but not as easily. Anyhoo, I'm sure you'll get the idea. It's made from two ellipses and two rectangles.

enter image description here

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